Growing prifitability through design - not default

Overview

The future survival of many organisations and businesses in the wake of the global credit crunch, now hinges on their ability to flexibly adapt to changing market forces and rapidly respond to emerging customer needs. Remaining the same is no longer an option.

Innovation Alchemy is a response to this need. This high quality service is designed to support leaders of organisations  to drive the innovation of value added services and products that meet unfilled customer needs to boost profitability, competitive advantage and efficiency. This is critical to good governance, and is essential if organisations are to survive and thrive during these challenging times.

This is achieved through the creation of in-house R&D cells that embed continuous innovation into the DNA of the business to speed up the process from concept to commercial exploitation.

This creative facilitation process will help organisations to develop and create new ways of making money that grow performance, profitability and deliver competitive advantage to sustain the company’s position as market leader.

Innovation Alchemy is an industry first, and has been jointly developed by leadership development specialists LeaderGen Ltd ( http://www.leadergen.com) in collaboration with the Creative Industries Development Agency  who are internationally recognised as leaders in the field of creativity and innovation. (http://www.cida,org)

Benefits

Innovation Alchemy will catalyse the formation of small central innovation cells within a business to explore the unmet and unrecognised needs of the consumer and deliver sustainable competitive advantage by:-
 
• stimulating a steady stream of continuous product, process, service and business model innovations to transform the challenges of current market conditions into opportunities for significant growth.
• providing a strong foundation for creating and delivering compelling new consumer products and services around accelerating and emerging needs, that will differentiate the business in the marketplace.
• identifying the strategic value and importance of high impact innovations for sustainable growth, and clarify the tangible results/impacts that innovation will make to the business.
• embedding innovation in the business strategy as well as ensuring that it is communicated and cascaded throughout the organisation.
• uncovering major areas of short and long term high impact opportunities that the business can take advantage of.
• placing emphasis on faster progression from concept to customer to significantly increase revenues by launching ‘market firsts’ .
• developing a best practice framework for innovation that can be cascaded throughout the organisation.
• gaining reputation as global innovators in their operating sector through creation of new paradigm for product innovation/service delivery others will follow.
• enhancing strong brand image and delivering shareholder value.

Approach

Innovation Alchemy is based on 4 x years of intensive study into the natural science of creative processes, mapping patterns of best practice innovation in the past two decades, to derive a proven formula for business success.

To and build core capabilities, Innovation Alchemy will be delivered through 5 ‘one year’ steps, aligned to the achievement of measurable outcomes/targets.

The Dynamic Innovation Process involves:

• Proactive Customer Service:  Meeting customers’ emerging and rapidly accelerating needs to become the market brand of choice through greater understanding of unmet needs, motivations, and purchasing decisions. This is achieved through observation, relationship building and regular focus groups.
• Creative Jamming: Liberating minds to see beyond market assumptions, conventions, beliefs and ‘limitations’ and imagine new possibilities to facilitate break through discoveries. Our creative practitioners will guide British American’s in-house innovation hub through a process of rigorous  testing ,evaluation and honing through to the production of  new product/service launch.
• Governance: Well managed process aligned with strategy, and compliance to legislation.
• Image & Perception: Management of reputational risk and building strong brand image through innovation.

How to benefit

This is a bespoke course tailored to the needs of your organisation. To begin benefiting please contact LeaderGen’s head of coaching and mentoring Stephen Seymour by emailing info@leadergen.com or by calling 0845 331 3405.