Aligned to BBC Best Practice
Developing and emerging economies in Eastern Europe, Africa, the Middle East and Asia are seeking to accelerate their global integration process through exploitation of international trade opportunities, improved governance, and the development of a free and democratic media sector as vital drivers for economic growth. LeaderGen’s professional media training and consultancy services are a response to this need.
Aligned to BBC standards of ethical journalism and programme-making, we provide high calibre training and masterclasses from top UK industry experts who are established leaders in their field to build skills and capacities to achieve desired outcomes and establish best practice frameworks for:
- National & regional television broadcasters wishing to:
- develop effective business and financial models for successful channel management to increase audience satisfaction and share, improve programme quality and boost performance and profitability.
- capacity build the skills set of existing staff to world class levels.
- Radio broadcasters seeking to gain a competitive edge over their rivals through innovation, improving programme quality, and simulcasting of programmes with strategic media partners.
- Print production companies looking to increase circulation and increase revenues through credible reporting.
- National and regional political leaders campaigning in emerging democracies, who want to learn how to command attention, and master media interviews to get their message across.
Marilyn Comrie, the founder and Chief Executive of LeaderGen, spent seventeen years as a series producer at the BBC and has unparalleled expertise and contacts in the British TV industry. All our media training services are delivered by ex-BBC journalists and programme-makers to ensure the highest possible standards.
METHODOLOGY
All of our training and services are tailored to meet specific local needs. Our practical application approach uses a unique blend of journalism, programme making, masterclasses and work experience, to enable participants to gain knowledge, insight and practical experience.
Trainees work alongside established practitioners on real projects to gain unrivalled practical skills which will form the backbone of their future careers or business success. This approach is designed to deliver maximum benefits which can be measured by a range of Key Performance Indicators such as increased sales revenue, improved audience/circulation share, increased staff retention, increased levels of creativity, etc. This mix will create a legacy of skills for sustainable development and, as a standard feature of LeaderGen’s work, is quality assured to ensure we meet or exceed client expectations.
If you’d like to discuss your needs with one of our professional associates, please email media@leadergen.com in the first instance.