INFLUENCING & MANAGING PERCEPTIONS
Our public diplomacy service is designed to assist governments and organisations to achieve their key strategic objectives through the strengthening of their political and economic relationship with the United Kingdom.
LeaderGen’s Graeme Thomas, who heads our public diplomacy team, has over 30 years of strategic political and communications experience, a proven approach to media analysis, and demonstrated success implementing imaginative and multilayered public diplomacy initiatives. He has experience of working in 29 countries in Europe, Africa, Middle and Far East. The global experience of our senior associates maximizes the value of our counsel.
LeaderGen uses industry leading technology and world-class consultants to help clients reach key audiences, influencers, and decision makers.
WHO FOR?
To be truly effective in this age, many governments and private sector organisations now plan public diplomacy strategies to reflect the need for a greater engagement with a wide range of corporate organisations and civil society. We can help you to improve your ability to influence and shape opinions, and impact policy decisions. Our service is deisgned to help:-
- Government and trade agencies,
- Private sector enterprises, and
- Non-governmental organizations wishing to impact public opinion and outcomes.
THE SERVICE
Our world class public diplomacy service is offered on a monthly retainer service and designed to meet specific short and long-term strategic objectives.
It includes:-
- Strategic communications planning
- Targetting audiences
- Effective implementation and monitoring
- Speech writing
- Presentations Skill training
In addition, LeaderGen is involved in the planning, management and execution of investment forums that deliver specific goals and targets. Our experience includes conferences and events attended by senior officials of government, international dignitaries, business executives, and convention delegates.
In practical terms for most organisations this means that their strategic planning must seek to reach beyond their traditional contacts, clients or customers. This equally applies to governments and governmental organisations as well as to private sector ones.
WHAT YOU WILL GET?
- Design and implement bespoke strategic communications plan, identifying relevant audiences, messages and delivery methods.
- Strategic counselling from seasoned strategists.
- Accompanied visits to meet key decision-makers, investors or opinion formers.
- Quarterly performance reviews to ensure strategy is achieving desired results, and adaptations as necessary.
- Crisis management including focussed rapid response to minimise damage to image and reputation.
- Advice and support for incoming delegations and other visiting officials.
- Instant response media solutions.
- Speech writing.
- Presentation and communications skills training.
THE BENEFITS
The benefits of a successful public diplomacy strategy include:-
- Increased foreign direct investment.
- Strengthened contacts amongst key decision-makers, investors and opinion formers.
- Greater donor, public or private sector organisational support.
- Wider audience reach to multiply business.
- Greater high-level of understanding of the factors which influence your country/organisation’s actions.
- Widen the knowledge of the planner's objectives in a greater range of communities in the UK and increase mutual business and interaction.